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Privacy Notice: GM Dental and Implant Centre

At GM Dental and Implant Centre, we take your privacy seriously. This policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The Data Controller responsible for your personal data is Smilevalley Limited (trading as GM Dental and Implant Centre).

2. Information We Collect

We process personal data and “Special Category” (sensitive) data to provide you with dental care. This includes:

  • Personal Identifiers: Name, date of birth, address, and contact details.
  • Identity Verification: Copies of government-issued photo ID (e.g., Passport or Driving License) to verify your identity, prevent fraud, and ensure clinical record accuracy.
  • Health Records: Medical history, dental charts, X-rays, clinical photographs, and treatment notes.
  • Financial Data: Payment details and finance application information (processed via our partners like Chrysalis Finance).

3. Why We Collect This Data (Lawful Basis)

We process your data under the following legal grounds:

  • Legal Obligation & Public Interest: To provide safe and effective dental treatment and to maintain accurate clinical records as required by the General Dental Council (GDC).
  • Contract: To fulfill our agreement to provide dental services or finance plans to you.
  • Legitimate Interests: To verify your identity upon registration to protect against identity theft and medical record errors.

4. Identity Verification & Storage

In line with our clinical and legal obligations, we require patients to verify their identity.

  • Method: We may ask to scan or photograph your ID.
  • Storage: These images are uploaded directly into your encrypted electronic record within our dental software (Dentally).
  • Security: Once uploaded, any temporary local copies are immediately destroyed. We do not store physical copies of your ID in paper files.

5. Sharing Your Data

We only share your information when necessary:

  • Referrals: To other dental specialists or hospitals (with your consent).
  • Payment & Finance: With third-party finance providers if you apply for credit.
  • Regulatory Bodies: If required by law or by the Care Quality Commission (CQC) or NHS.
  • Software Providers: Our practice management system (Dentally) acts as a data processor and maintains high-level encryption to keep your data safe.

6. Data Retention

We retain dental records in accordance with the law (typically 11 years for adults, or until age 25 for children). Identity documents are retained only as long as necessary to maintain the integrity of your clinical record.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of the data we hold about you.
  • Rectification: Ask us to correct inaccurate information.
  • Erasure: Request deletion of data (note: this does not apply to clinical records we are legally required to keep).
  • Object: Opt-out of marketing communications at any time.

8. Contact Us

If you have any questions regarding your data or wish to exercise your rights, please contact our Data Protection Officer:

Email: hello@gm-dental.co.uk

Address: 5 London Road, Rochester, Kent, ME2 3JA (or your local branch)

ICO Registration: You can also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Get in touch

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* Smilevalley Limited trading as GM Dental and Implant Centre is an Appointed Representative of Chrysalis Finance Limited, which is authorised and regulated by the Financial Conduct Authority. Smilevalley Limited is a credit broker, not a lender. The provider of a payment scheme which is not offered through or by Chrysalis Finance Limited may not be so authorised and regulated.


* G Mehta Ltd trading as GM Dental and Implant Centre Rochester is authorised and regulated by the Financial Conduct Authority. Finance is arranged through Chrysalis Finance Limited. The provider of a payment scheme which is not offered through or by Chrysalis Finance Limited may not be so authorised and regulated.


* GMValley Limited trading as GM Dental & Implant Ashford is an Appointed Representative of Chrysalis Finance Limited, which is authorised and regulated by the Financial Conduct Authority. GMValley Limited is a credit broker, not a lender. The provider of a payment scheme which is not offered through or by Chrysalis Finance Limited may not be so authorised and regulated.